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  1. Do I have all the business I can handle, or would I like more?
  2. Do I have a One, Three and five-year plan?
  3. Is my brand consistent across all channels?
  4. Is my sales and marketing strategy integrated and well-rounded?
  5. Have I chosen the right mediums and channels to advertise my business?
  6. Is my website mobile and user friendly? Do we have a call to action?
  7. Am I effectively reaching my target market?
  8. Can I handle my marketing plan in-house, or do I need assistance?
  9. Do I know what my cash flow looks like for the next six months, next year?
  10. Do I have specific plans for generating new business?
  11. Do my employees know what is expected of them and do you have an ongoing Leadership and employee Development program?
  12. Do I receive regular reports on sales, quality, budget variances, profit, customer satisfaction and employee performance?
  13. Do we have an ongoing employee leadership and employee development program?
  14. Do you have a consistent plan to achieve your business goals?
  15. When you started or acquired your business, was there ever a thought of starting to plan your exit strategy?
  16. Do you have an idea of when you would like to exit your business?
  17. Do you have a plan to get there? Is gathering business related intelligence important to making business decisions for future growth? 
  18. Could your team recite back to you your short and long vision, the culture of the organization and all the product and services you offer?
  19. As cliché as it may sound, do time, money and internal resources sometimes get in the way of you accomplishing your business goals?
  20. Do you gather business intelligence from your clients, employees and the marketplace to make good informed business decisions?
  21. Is your client voice and employee voice important to your long-term growth?
  22. What would happen if you lost a key employee of your organization?
  23. Could your organization survive without you?