by Mark Hollingshead | Nov 18, 2025 | Uncategorized
What Percentage of Effective Marketing Leads to a Sale? The Truth Behind Conversion Rates in 2025–2026 Every business owner wants to know one thing: What percentage of my marketing will actually result in a sale? It’s a fair question and one that causes confusion,...
by Mark Hollingshead | Nov 17, 2025 | Uncategorized
There is meaningful evidence that professional courtesy (and related concepts like respectful, engaged work-culture behaviors) are on the decline in 2025 and heading into 2026. Below is why it appears to be happening, what data support it, and how this applies in...
by Mark Hollingshead | Nov 17, 2025 | Uncategorized
The sales cycle in 2025 and heading into 2026 is noticeably longer, and it’s not your imagination. Nearly every industry (B2B services, manufacturing, cybersecurity, staffing, consulting, medical products, etc.) is reporting longer times from first contact to closed...
by Mark Hollingshead | Nov 14, 2025 | Uncategorized
Why Creating Valuable Content in 2026 Is Essential for Growth, Visibility, and Revenue The business landscape in 2026 is radically different from even two or three years ago. Buyers are smarter, markets are noisier, and technology has accelerated the pace at which...
by Mark Hollingshead | Nov 13, 2025 | Uncategorized
The 2026 Sales & Marketing Playbook for Small Businesses: How to Stand Out, Drive Demand & Close More Deals Sales and marketing have changed more in the last three years than in the previous twenty. Buyers are smarter, busier, and more selective. Competition...
