by Mark Hollingshead | Mar 17, 2025 | Uncategorized
The average number of times you need to communicate with a potential prospect before they decide to respond varies by industry, communication method, and the quality of your outreach. However, general sales and marketing data suggest the following: Email Outreach: It...
by Mark Hollingshead | Mar 10, 2025 | Uncategorized
There’s no true “quick fix” to generating revenue or landing a client immediately, but there are some fast-action strategies that can create quick wins if you have the right offer, network, and execution. Here are a few approaches: Re-engage Past Clients...
by Mark Hollingshead | Mar 5, 2025 | Uncategorized
We wanted to take a moment to share an important perspective on why consistent follow-up is crucial in business, even when a prospect has ghosted, hasn’t responded yet, or has initially said they’re not interested. Here’s why staying professionally persistent matters:...
by Mark Hollingshead | Mar 3, 2025 | Uncategorized
For organizations that do not have the financial resources for an acquisition strategy, email marketing and digital marketing remain critical tools to bring awareness and generate revenue—whether they have salespeople or not. However, the execution of these strategies...
by Mark Hollingshead | Feb 28, 2025 | Uncategorized
Why Every Employee in an Organization is a Revenue Generator In most businesses, revenue generation is often attributed to sales teams, marketing departments, or customer-facing roles. However, the reality is that every single employee, regardless of their position,...
by Mark Hollingshead | Feb 27, 2025 | Uncategorized
The increasing adoption of acquisition strategies in 2025 is largely driven by longer and more complex sales cycles across many industries. Here’s why: Prolonged Sales Cycles Make Organic Growth More Challenging Many businesses are experiencing longer decision-making...
